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#1 TOOTHPASTE Product of 2025

“My teeth feel stronger already!”
I switched from a fluoride toothpaste a month ago and I’m amazed — no more sensitivity when drinking cold water, and my enamel feels smoother.
— Sofia L.

Hannah N. (Houston, USA)

4.8 based on 500+ Customers

Luné Hydroxyapatite Toothpaste

Name: Luné Hydroxyapatite Toothpaste
Brand: LUNE Oral Care
Price: 14.99 USD
Availability: InStock

Remineralizes & Strengthens Enamel

Whitens Without Sensitivity

Reduces Tooth Sensitivity

Supports long-term gum & tooth health

$14.99

$29.99

50% OFF

Sold out Twice | Limited Stock Available

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“my teeth feel stronger already!”
i switched from a fluoride toothpaste a month ago and i’m amazed — no more sensitivity when drinking cold water, and my enamel feels smoother.

Hannah N. (Houston, USA)

Benefits

Remineralizes & Strengthens Enamel
Hydroxyapatite naturally rebuilds enamel, helping protect against decay and erosion.

Whitens Without Sensitivity
Gently lifts stains while keeping enamel intact — no harsh chemicals, no discomfort.

Reduces Tooth Sensitivity
Seals micro-cracks and soothes exposed nerves for lasting comfort.

How to use

🔧 Apply a Pea-Sized Amount
Squeeze a small amount onto a soft-bristled toothbrush.

Brush Gently for 2 Minutes
Use circular motions, focusing on sensitive areas (near the gumline or exposed enamel).

Do Not Rinse Immediately
After brushing, spit out the excess — but avoid rinsing with water right away.
(This allows hydroxyapatite to stay on your teeth longer and repair enamel.)

Use Twice Daily
Brush morning and night for best results.

Optional: Leave-On Boost
For extra relief, apply a thin layer of toothpaste directly to sensitive areas and leave it for 5–10 minutes before rinsing.

A Healthier, Brighter Smile Starts Here.

Don’t settle for harsh, chemical-heavy toothpaste—rebuild your enamel naturally with LUNE Hydroxyapatite Toothpaste. Powered by dentist-approved nano-hydroxyapatite, LUNE strengthens enamel, whitens gently, and soothes sensitivity—all while supporting your mouth’s natural balance. Clean. Effective. Refreshing. It’s the smarter way to protect, polish, and perfect your smile—every single day.

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Whiter Teeth. Healthier Smile. Naturally.

Meet LUNE Hydroxyapatite Toothpaste — your daily upgrade for a stronger, brighter smile. Made with nano-hydroxyapatite, it rebuilds enamel, reduces sensitivity, and whitens gently—without fluoride or harsh chemicals. Simple. Clean. Effective. Because caring for your teeth should feel as good as your smile looks.

buy it now

Chat Us Anytime

luneoralcare@gmail.com

Stronger Body. Better You.

Quick & Easy

97%

Premium / Scientific:
of users noticed stronger enamel and less sensitivity — all without fluoride.

94%

Friendly / Lifestyle:
of people love how fresh, smooth, and naturally clean their smile feels.

92%

Soothing / Healthy:

because it delivers a cleaner, brighter smile without the harsh ingredients.

What Our Customers Are Saying

Rita Carroll

“It actually works.”
After two weeks my teeth look brighter and my mouth feels so clean after every brush. The mint flavor is perfectly balanced — not too strong, not too sweet.

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Olivia Rowse

"Really impressed!"

This toothpaste delivers. My teeth are visibly whiter, and the clean feeling after brushing is amazing. The mint flavor is perfect—not too intense but still fresh. Will buy again! — Sarah T.

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Timothy Joseph

“Finally, whitening without the pain.”
Other whitening toothpastes always made my teeth ache. LUNE gives me the same brightness but feels super gentle and fresh.

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Carly Weinstien

"Love this toothpaste!"

I’ve been using it for a month, and my teeth are noticeably whiter. The mint flavor is refreshing without being overpowering, and my mouth feels super clean all day. Highly recommend!

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60 Day Money-Back Guarantee

If you’re not completely satisfied with your results—for any reason—just reach out within 60 days of your purchase, and we’ll issue a full refund. No questions, no hassle, no stress. Your peace of mind is our promise.

Frequently asked questions

Have questions? We’re here to help

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What is hydroxyapatite, and why is it in Lune Oral Care toothpaste?

Hydroxyapatite (HAp) is a naturally occurring mineral that makes up about 97% of your tooth enamel and 70% of dentin. It's the building block of strong, healthy teeth and bones. In our toothpaste, we use nano-hydroxyapatite (n-HAp), a biocompatible form that mimics the size and structure of natural enamel crystals. This allows it to penetrate microscopic cracks, fill in demineralized areas, and rebuild enamel from the inside out—promoting stronger teeth and a brighter smile without harsh chemicals.

How does hydroxyapatite toothpaste work?

Unlike fluoride, which creates a protective barrier on the tooth surface, hydroxyapatite directly remineralizes enamel by depositing calcium and phosphate ions—the exact minerals your teeth are made of. It fills tiny fissures and tubules, reducing sensitivity, preventing acid erosion from food and bacteria, and even helping to reverse early-stage cavities. Brushing with Lune Oral Care creates a smooth, polished feel that lasts, while also whitening gently by smoothing the enamel surface.

Is hydroxyapatite toothpaste safe? What about nano-hydroxyapatite?

Yes, hydroxyapatite toothpaste is widely considered safe and non-toxic. It's biocompatible, meaning your body recognizes it as its own material, and it's safe to swallow in small amounts (ideal for kids who might not spit perfectly). The European Commission's Scientific Committee on Consumer Safety (SCCS) has approved nano-hydroxyapatite for use in toothpaste at concentrations up to 10%, confirming no risks of cell damage or systemic absorption. At Lune Oral Care, we use rigorously tested, high-purity n-HAp to ensure safety for daily use across all ages.

Is hydroxyapatite toothpaste fluoride-free? Can it replace fluoride?

Absolutely, our toothpaste is 100% fluoride-free. Hydroxyapatite offers a natural alternative that's just as effective for cavity prevention and enamel strengthening, without the risks of fluorosis (tooth discoloration from excess fluoride) or toxicity concerns. Studies show n-HAp is non-inferior to fluoride in remineralizing teeth and reducing decay, making it a great choice for those seeking a gentler, more holistic option. If you have high cavity risk, consult your dentist about combining with other preventive measures.